A Guide to Text Analytics

Avoid the pitfalls, find out how to successfully set up text analytics.

In this new guide on Text Analytics, Ipsos Loyalty Directors Jean-Francois Damais and Fiona Moss explain the options, benefits and pitfalls of setting up text analytics, as well as descriptions of the outputs and case studies. They also argue that, despite hype around fully automated text analytics, the only way to ensure truly insightful results is for the analyst to remain central to the text analytics process.

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