This thought piece explores how consumers at the leading edge of categories often develop solutions to meet their needs and how we can use AI-driven techniques to find true innovation.
Ever changing markets and category disruptors make conventional lead-user techniques difficult (not to mention time and resource intensive); therefore, Ipsos partnered with the MIT Innovation Lab to pilot a revolutionary online approach. We sought to understand if the internet AI could be used to help brands identify tomorrow's disruptive ideas before their competitors and new startups.
Research into the customs intermediaries sector: Wave 2 summary report
This summary report presents the key findings from the Wave 2 survey conducted by Ipsos MORI into the customs intermediaries sector, as well as the sizing exercise undertaken in partnership with Perspective Economics, on behalf of Her Majesty’s Revenue and Customs (HMRC).