Healthcare Insight Forum: Omnichannel

The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.

The author(s)

  • Fran Burton Healthcare, UK
  • Emma Middleton Healthcare, UK
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Healthcare Insights ForumSpearheaded by the acceleration of digital channel adoption during the pandemic, omnichannel as a topic is the focus of multiple healthcare industry conferences in 2021 such as Pharma Customer Engagement Europe, Pharma CX Summit, Pharma Multi-channel Conference, to name a few.

In contrast to a multichannel strategy where the focus lies on utilising different channels, omnichannel strategy is about providing a consistent and seamless experience across the different channels.

This paper encompasses the latest thinking on this subject from Ipsos Healthcare’s Insights Forum, a group of senior insight professionals, as well as learnings we have generated from working across other industries.

It outlines our view on the future of omnichannel marketing and customer engagement within pharma, and more specifically, the role of customer insights in this journey. 
 

The author(s)

  • Fran Burton Healthcare, UK
  • Emma Middleton Healthcare, UK

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