How To Fight Back: Nurture Your Brand's Mental Network

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The author(s)

  • Jon Harper Head of Brand Health Tracking
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Following our The Brand Builders Fight Back event earlier in the year, our latest thought piece explores the value of brand building.

As the marketing industry becomes increasingly focused on short-term tactics, brand building often falls victim to short-termism. But, brands are more important than ever. In a world of every expanding choice and uncertainty they provide a 'shortcut' to easy, safe decision making.

In our latest thought piece we will explore how nurturing a strong Brand Mental Network is crucial for growth, and the key to success in brand building.

The author(s)

  • Jon Harper Head of Brand Health Tracking

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