Following our The Brand Builders Fight Back event earlier in the year, our latest thought piece explores the value of brand building.
As the marketing industry becomes increasingly focused on short-term tactics, brand building often falls victim to short-termism. But, brands are more important than ever. In a world of every expanding choice and uncertainty they provide a 'shortcut' to easy, safe decision making.
In our latest thought piece we will explore how nurturing a strong Brand Mental Network is crucial for growth, and the key to success in brand building.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.