Ipsos MORI was commissioned to evaluate the Indecent Images of Children (IIOC) Education campaign on behalf of the the Home Office, the Internet Watch Foundation and the Marie Collins Foundation. The campaign, titled Steering Clear, has been running since 2016. The data tables can be accessed below.
The survey took place between 11th and 30th April 2018. It was conducted using Ipsos’ online panel. A total of 1,953 participants aged 18-50 and living in the UK were surveyed – 1,342 Men, and 607 Women. Data is unweighted.
Participants were asked a range of questions covering demographics, awareness/attitudes towards issues around IIOC and campaign recognition.