To ensure your brand stays relevant, you need to make decisions faster than ever before.
Instead of relying on a large-scale, time-consuming foundational study, you need to leverage rapid, multi-sourced digital information to make a succession of quick and impactful decisions - moving from a monumental brand decision to a series of incremental brand decisions.
In this paper, we will explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos MORI’s UK Customer Experience team shares his observations on the role of a physical store.
Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?