To ensure your brand stays relevant, you need to make decisions faster than ever before.
Instead of relying on a large-scale, time-consuming foundational study, you need to leverage rapid, multi-sourced digital information to make a succession of quick and impactful decisions - moving from a monumental brand decision to a series of incremental brand decisions.
In this paper, we will explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.