Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. We help clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.
Market understanding represents the foundation of nearly all marketing activities. Ipsos aims to understand people, brands and markets to drive business growth.
Technology and globalisation are driving a revolution in consumer behaviour, making brand management ever more challenging. Ipsos helps you to build stronger brands in today’s increasingly complex world.
Innovation and Forecasting
Ipsos helps clients to accelerate innovation in today’s changing world. Our expertise relies on our innovative approaches, including overnight and device agnostic surveys, neuroscience and the layering of cutting-edge techniques.
As the world’s leading product testing advisor, Ipsos tests 7,000 products annually and has successfully launched 20,000 products.
Building on decades of package research experience, Ipsos helps clients to optimise their packaging so it can reach its full potential as a key consumer touchpoint.
Path-to-purchase & shopper research
Ipsos has developed a strong global expertise in path-to-purchase and shopper research. We help you to connect with savvy, well-informed shoppers in the new retail reality.
Retail Performance is one of the world’s leading retail analytics consultancies, specialising in footfall monitoring and shopper behaviour in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.