Financial innovations can be brought to life by structural change, technology, channels, or based on consumer input. But to be successful, it is essential to understand how consumers respond to innovation so that investment – both time and money – is put behind the most likely to thrive.
This webinar sees Ipsos MORI’s Innovation team explore two new product propositions and examine what the consumer response to them can tell us about innovation for banks and insurers.
Led by Miriam Comber, Lead Director in our Service, Durables and Tech Innovation practice, our finance and innovation experts set the context, explain their thinking and share two exciting new case studies to help you examine the threats and why they appeal to modern-day consumers.
Here you can access the slides and recordings from our recent Innovation Through the Consumer Lens webinar.