Insights, Big Data and the Future of Sustainability

This report explores how Insights functions can harness data to drive sustainability initiatives.

The author(s)

  • Amanda Jaeger Ipsos Strategy3
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Concern for the environment has never been higher. Regulatory pressure is on the rise, and consumers, shareholdersInsights, Big Data and the Future of Sustainability, and investors have increasing expectations of businesses to demonstrate their commitment to protecting our planet. This has led to the widespread recognition by corporations that sustainability is a business imperative, and to thrive in this new world it must be built into their core business strategy.

Leading businesses are turning to their Insights functions for data-driven decision-making on where to focus sustainability efforts. Insights teams that can play the role of connectors and translators of attitudinal data from primary market research data and passively gathered behavioural data are uniquely qualified to influence and guide important decisions on sustainability strategy.

Our new report, Insights, Big Data and the Future of Sustainability, examines the most compelling use cases where Insights functions can harness data to drive sustainability initiatives.

Please contact Amanda Jaeger, Data Consulting Director at Ipsos MORI if you would like to know more.

The author(s)

  • Amanda Jaeger Ipsos Strategy3

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