At Ipsos Connect, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure. Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)
- 100 tablet owners
- 450 smartphone owners
- 400 social networkers
- 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.