Ipsos’ Consumer Health & Safety Index

As the economy and businesses continue to reopen, brands must take steps to ensure consumers feel safe when shopping. With consumer tensions at an all-time high, organisations might only get one chance to get this right. Ipsos’ Consumer Health and Safety Index is here to help.

The author(s)

  • Chris White Mystery Shopping
  • Darren Burgess Mystery Shopping
  • Andy Firth Mystery Shopping
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In a survey of more than 2,000 UK consumers in June 2020, more than two-fifths report not feeling ‘comfortable’ visiting shops and other stores in person, while just one in five stated they felt a ‘great deal of effort’ had been made to keep customers safe while shopping.

Insights from Ipsos’ Consumer Health & Safety Index will empower your brand to build public trust by helping you:

  • Understand what makes consumers feel safe in your stores.
  • Comply with regulations to keep stores open and consumers feeling safe.

Ipsos are conducting Mystery Shops to measure brand compliance to the key attributes identified in the Health & Safety Attitudes & Attributes Survey and will report on how brands performed across key industries.

The author(s)

  • Chris White Mystery Shopping
  • Darren Burgess Mystery Shopping
  • Andy Firth Mystery Shopping

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Consumer & Shopper