In this Creative Corner video Eleanor Thornton-Firkin (Head of Creative Excellence at Ipsos MORI), Karina Wilsher (Effie UK Board Chair and Global CEO of Anomaly), Sabina Usher (MullenLowe Group) and Ian Hampton (NHS England) discuss how to successfully bring an idea to life.
Drawing on learnings from the Effie UK 2020 report and the winning case study from MullenLowe and the NHS, our speakers share their insights on choosing the right channels for a campaign and driving effectiveness through non-conformity.
Read the Effie UK 2020 report, powered by Ipsos.
Discover the rest of Ipsos's Creative Corner series here.
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.