Ipsos Creative Corner, with Effie UK

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.

In this Creative Corner video Eleanor Thornton-Firkin (Head of Creative Excellence at Ipsos MORI), Karina Wilsher (Effie UK Board Chair and Global CEO of Anomaly), Sabina Usher (MullenLowe Group) and Ian Hampton (NHS England) discuss how to successfully bring an idea to life. 

Drawing on learnings from the Effie UK 2020 report and the winning case study from MullenLowe and the NHS, our speakers share their insights on choosing the right channels for a campaign and driving effectiveness through non-conformity.

Read the Effie UK 2020 report, powered by Ipsos

Discover the rest of Ipsos's Creative Corner series here.

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