Ipsos iris: An online publisher pack

From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.

The author(s)

  • James Torr Audience Measurement
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From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK, endorsed by UKOM.

As a credible and transparent single-source solution, Ipsos iris will provide the industry with more frequent, granular and robust data of online audience behaviour, helping you make better and smarter decisions.

Set up to meet the needs of the UK industry, Ipsos iris will provide a full understanding of cross-device, online behaviour and profiling capabilities across websites and apps. At its heart it is a hybrid solution consisting of a high-quality, single-source, 10,000 participant passive panel and site-centric measurement delivering data on a daily and monthly basis.

If you would like to know more about Ipsos iris and how it might help you understand your online audiences in more detail, please visit the dedicated Ipsos iris website or join our webinar on the 24 June.

An Online Publisher Pack

Working with representatives from UKOM (whose industry stakeholders are IAB, AOP, ISBA and IPA in an advisory role), Ipsos MORI has produced a framework pack of information for online publishers signing up to the new Ipsos iris online audience measurement solution.

The key objective of the publisher pack is to help online publishers understand any compliance requirements associated with the tagging element of this important research study.

The Online Publisher Pack will be available on the 09 June for download (contact compliance@ipsosiris.com for more information).

What’s included in the Online Publisher Pack?

The framework documents included in this pack and detailed below have been reviewed and agreed by an industry compliance working party, comprising of representatives from Ipsos MORI, UKOM, online publisher stakeholders and the IAB. Should you have any feedback, concerns or questions, please contact the Ipsos MORI team at compliance@ipsosiris.com.
 

Online Publisher Pack Contents

Introductory note to online publishers This document sets out the information provided in the Online Publisher Pack.
Ipsos MORI accreditations A summary of Ipsos MORI’s standards and accreditations with the aim of providing reassurances to the online publishers taking part in this research project.
Frequently Asked Questions (FAQs) Some general FAQS based on Ipsos MORI’s data protection and information security practices, as well as ones more specific to this project that online publishers may wish to know.
Controller-Processor determination questionnaire Based on ICO guidance, Ipsos MORI has completed a determination questionnaire as to whether online publishers would be deemed a Controller and/or a Processor of a data subjects’ personal data relating to the personal data collected through tagging.
Data Protection Impact Assessment (DPIA) Using the ICO DPIA template, a privacy impact assessment has been completed covering all aspects of the project. Any related risk mitigations have also been included.
ICO Legitimate Interest Assessment (LIA) Online publishers require a legal basis to process personal data for this project; Ipsos MORI has populated responses to the ICO’s legitimate interests test on behalf of online publishers. 
Ipsos iris Tagging Contract for online publishers  The project tagging contract between the online publisher and Ipsos MORI, which includes Controller to Controller Data Protection clauses.
Standard wording to cover the Ipsos iris project for inclusion in the online publisher's Privacy Notice  Ipsos MORI has provided wording for online publishers to cover the Ipsos iris project, which they can consider including in their privacy notice.
Process for handling Data Subject's Rights under GDPR Policy and process for online publishers and Ipsos MORI to respond to an individual exercising their rights under GDPR when it relates to the Ipsos iris project.

 

The author(s)

  • James Torr Audience Measurement

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