Ipsos Loyalty Council: Sharpening the senses

For this report, we spoke to over 30 leading experts in customer management to explore the challenges faced by those managing the customer experience.

The Ipsos Loyalty Council, leading the debate on customer experience The Loyalty Council’s aim is to explore the challenges faced by those measuring and managing the customer experience, allowing members to learn from each others’ experiences and Ipsos Loyalty’s expertise, so that together we can lead the debate in the industry. It’s comprised of around 40 customer management experts from across a range of industries from retail, energy and financial services to music, film and football.

Member organisations include:

 Aviva  Gatwick Airport  RBS
 Capital One  General Mills  Royal Mail
 Chelsea Football club  IHG  RSA
 Coventry Building Society  Kcom  Scottish Widows
 Debenhams  Liverty  Sony Music Entertainment
 E.ON  LOVEFiLM  Standard Life
 EDF  Marks & Spencer  Telefonica/O2
 easyJet  Monarch Airlines  The Trainline
 Eurostar  Nationwide  Whitbread
 Everything Everywhere  Orange  Wickes

We’ve had one-to-one discussions with each member covering a range of topics including customer centricity, big data, loyalty schemes and social media, culminating in a report which plays back what we heard and offers an honest appraisal of the loyalty landscape. The report was recently launched at an Ipsos Loyalty Council networking event. To download the report, register using the button above.  

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