Member organisations include:
|Capital One||General Mills||Royal Mail|
|Chelsea Football club||IHG||RSA|
|Coventry Building Society||Kcom||Scottish Widows|
|Debenhams||Liverty||Sony Music Entertainment|
|EDF||Marks & Spencer||Telefonica/O2|
|easyJet||Monarch Airlines||The Trainline|
We’ve had one-to-one discussions with each member covering a range of topics including customer centricity, big data, loyalty schemes and social media, culminating in a report which plays back what we heard and offers an honest appraisal of the loyalty landscape. The report was recently launched at an Ipsos Loyalty Council networking event. To download the report, register using the button above.
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?