What a year! At one point I was worried that we wouldn’t have much to write about in this year’s Ipsos MORI’s Almanac, but 2016 is a massive reminder that history never moves in straight lines. Millions of words have – and will – be devoted to explaining what drove Britain to Brexit and America to Trump – we cover both here. Inevitably we look at the art, science and judgement involved in political polling, which forms 0.1% of our work, but attracts most of the publicity.
Join us as we look at all aspects of life in Britain and further afield, from first dates, men in makeup, virtual reality, sugar and dieting, the best and worst politicians, celebrity deaths, what you are doing on your phone, immigration, the NHS and much much more.
To me the key words at the end of 2016 for anyone in business or politics must be uncertainty and fragmentation. History doesn’t proceed in an orderly fashion, and we face huge unknowns. The organisations that succeed in 2017 will be those that are most adaptable and resilient.
I hope you enjoy this year’s edition and look forward to seeing you at one of our events next year.
All the best for Christmas and a successful 2017.
Ben Page Chief Executive Ipsos MORI
Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?
Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.
Documentary | BLINDSIDED: How the world fell into a pandemic-shaped recession
BLINDSIDED is the product of a global, video-based research project that – through the eyes of families around the world – captures the critical moments over four months where the world found itself entangled in a pandemic and tumbling into recession. Join us for an exclusive streaming on 10 November.