Ipsos MORI Political Monitor August 2008

Ipsos MORI's August Political Monitor, carried out by telephone between 15-17 August among 1,005 adults age 18 and over, shows the Conservative party on 48% and the Labour party on 24%, a Conservative lead of 24 points.

Ipsos MORI Political Monitor August 2008

Ipsos MORI's August Political Monitor, carried out by telephone between 15-17 August among 1,005 adults age 18 and over, shows the Conservative party on 48% and the Labour party on 24%, a Conservative lead of 24 points. This is the highest Conservative lead ever recorded by Ipsos MORI.

Six out of ten British adults (58%) now believe that the Tories are ready to form the next government, with just three in ten (29%) disagreeing. And the Conservatives are seen as the party with the best policies on the economy, with a lead of 15 points over Labour (38% vs. 23%). This is a real blow to Labour, who enjoyed a large lead on this measure during the 10 years of Blair's leadership, when Gordon Brown was Chancellor of the Exchequer.

David Cameron's satisfaction ratings remain high, with more than half (51%) satisfied with the way he is doing his job as Leader of the Conservative Party. He is seen as a better person than Brown to lead the country out of the current economic crisis (50% compared to 29%). When the same question is asked comparing Blair and Cameron, Cameron leads by 16 points (50% to 34%).

The issues that people say will be very important in helping them decide which party to vote for at the next General Election are managing the economy (35%), healthcare (22%) and education (22%). Other important issues include crime (18%), taxation (18%), asylum and immigration (14%) and the environment (10%).

The Conservatives are seen as the party with the best policies on a range of key issues, in particular on managing the economy where the Conservatives lead Labour by 22 points among those who say the issue is very important to them in deciding which party to vote for.  However, Labour has maintained small leads on healthcare and housing, their traditional strongholds, and the parties are even on education. The Conservatives lead by large margins on crime and anti-social behaviour, taxation and asylum and immigration.

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