Ipsos MORI Political Monitor August / September

Information about public perception of party leaders: satisfaction, attitudes towards them, their image

Leader Image

Topline Results

  • Ipsos MORI interviewed a representative quota sample of 1,886 adults aged 18+ at 172 sampling points across Great Britain.
  • Fieldwork was conducted face-to-face on 31 August - 6 September 2006.
  • Data are weighted to match the profile of the population

Questions 1-27 and 32-38

Q28-31 Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mr Blair / Tony Blair, the Chancellor of the Exchequer, Mr Brown / Gordon Brown, Mr Cameron / David Cameron, Sir Menzies Campbell?Base: 988 British adults 18+ (split samples except Sir Menzies Campbell)

  Mr Blair / Tony Blair The Chancellor of the Exchequer, Mr Brown / Gordon Brown Mr Cameron / David Cameron Sir Menzies Campbell
  % % % %
A capable leader 25 17 17 10
Down-to-earth 10 15 14 9
Good in a crisis 17 11 3 3
Has got a lot of personality 22 8 19 5
Has sound judgement 8 23 9 12
More honest than most politicians 8 13 12 17
Out of touch with ordinary people 51 24 14 12
Patriotic 16 12 14 11
Rather inexperienced 3 6 37 12
Rather narrow minded 18 14 6 5
Tends to talk down to people 29 16 7 5
Too inflexible 28 16 4 5
Understands the problems facing Britain 20 22 16 12
Understands world problems 21 18 12 12
No opinion 10 28 35 53

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