Ipsos MORI polls during the 2010 General Election

Index of Ipsos MORI research during the 2010 British general election campaign

Ipsos MORI polls during the 2010 General Election

Analysis

  • How Britain Voted in 2010 (by demographics)
  • How Britain Voted in 2010 (by newspaper readership)
  • Accuracy of MORI's polls in the 2010 election
  • Summary and Overview - the 2010 election in retrospect (pdf)

     

    National pre-campaign and campaign voting intention polls

  • Political Monitor, March 2010, conducted by telephone on 19-22 March
  • Political Monitor, April 2010, conducted by telephone on 18-19 April
  • Survey for the News of the World, conducted by telephone on 23 April
  • Eve of Poll Survey for the London Evening Standard, conducted by telephone on 5 May

     

    Polls for Reuters in key marginal constituencies

  • Reuters Survey 1, conducted by telephone on 19-22 March
  • Reuters Survey 2, conducted by telephone on 30 March-5 April
  • Reuters Survey 3, conducted by telephone on 16-19 April
  • Reuters Survey 4, conducted by telephone on 23-26 April
  • Reuters Survey 5, conducted by telephone on 30 April-2 May

     

    National pre-campaign and campaign polls on issues and leaders

  • Best Party on Key Issues, March 2010, conducted by telephone on 19-22 March
  • Impact of the Expenses Scandal: Survey for Total Politics, conducted by telephone on 19-22 March
  • Transport and the Election: Survey for the RAC Foundation, conducted face-to-face, in home on 26 March-1 April
  • Issues Index, April 2010, conducted face-to-face, in home on 9-15 April
  • Leaders and the Economy, conducted by telephone on 18-19 April
  • Do the Public Know what they Want? Survey for the Economist, conducted by telephone on 18-20 April
  • Fuel Duty and the Election: Survey for the RAC Foundation, conducted face-to-face, in home on 16-22 April

     

    Survey in Scotland

  • Scottish Public Opinion Monitor, April 2010, conducted by telephone on 14-17 April

     

    "The Worm": Qualitative research on the leaders' debates

  • The Ipsos MORI Worm Explained
  • The First Leaders' Debate (pdf)
  • The Second Leaders' Debate (pdf)
  • The Worm's Final Verdict: Lessons to be learned (pdf)

     

    Exit poll

  • Exit Poll for BBC, ITV and Sky News, conducted jointly with Gfk NOP at 130 polling stations across Great Britain on election day (6 May)

     

    Post election surveys and analysis

  • Key findings from the election and views on the current political scene by Sir Robert Worcester

  • Post election research for the Electoral Commission
  • More insights about Public Sector

    Society