My Easter break was rudely interrupted by a flurry of calls from the media as the government triggered a snap election. Theresa May looks to win big against Corbyn’s demoralised and divided Labour party. Mrs. May has the highest rating for being ‘capable’ of any UK Prime Minister we have ever measured. After the SNP overturned Labour’s historic Scottish strongholds in 2015, this election could see a Conservative landslide, putting Labour out of any chance of power for a generation. We look at all the latest polling numbers in this issue., including who is winning on key issues (mostly the Conservatives).
In other news, economic optimism edged up again this month, as did confidence about house prices: lower GDP growth and rising inflation have yet to panic UK consumers.
On UK public services there are signs that seven years of austerity are starting to be noticed – at least in the media, if not in personal experience. We have the highest recorded level of pessimism about the future of education, policing and the NHS we have ever measured. Why will this not impact the election? In part because of virtually all these issues Theresa May is seen as more competent than Jeremy Corbyn, and also because only a quarter of the electorate say they or their family have been affected by cuts so far (a figure unchanged for several years).
Elsewhere we look at the role of women in the UK, and globally – 22% think women belong at home, but most of these people will not be around in 2030, due to their age. For everyone else, traditional misogyny, and homophobia are becoming very old fashioned. We have delved into cyber security – something worrying business and consumer alike.
We look at the Middle East and Peru in our in-depth country reports this month, and for everyone, how global research is now done overnight – it can be as fast as 80 minutes from launch to completion in some cases!
I hope you enjoy this issue – do keep an eye out for the Ipsos Global Trends survey – we have been working on this magnum opus of 400 questions of 18,000 people in 23 countries for some months and we publish on 2 May - it highlights precisely the issues brands, businesses and governments face globally. Report, slides, data and more will be launching on Tuesday 2 May on our website.