Ipsos MORI Research Highlights - April 2018

Ipsos MORI's Research Highlights for April 2018 includes the latest leadership ratings, confidence in the housing market and global concern about corruption.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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Spring has finally sprung – here’s our round up of recent releases.

Politically Britain remains split with Labour and the Conservatives neck and neck in voting intention, but below the headline numbers Jeremy Corbyn has seen a decline in his ratings across the board since last September. Theresa May leads on being a capable leader (by 14 points), good in a crisis (18 points), and she leads the field as having what it takes to be a good Prime Minister (44% agree), although a long way below her scores in July 2016.  Corbyn is on 31%.

On what worries the world, as growth picks up globally, concern about unemployment is falling - to now match an unchanging level of anxiety about corruption across the countries we measure – with of course dramatic differences between them!  In the UK our more parochial concerns centre on Brexit and the NHS – expect to see more money and possibly more taxes to support it announced at its 70th Anniversary in June. 
The royal marriage on 19th May will see the British celebrate another institution they continue to value – and we find that most Britons wouldn’t mind if Harry had chosen to marry a man – a sign of how the country has changed dramatically since the 1970s.

All this plus Alexa and voice activated speakers (8% of us now have one), housing market confidence, cyber security and what businesses need to know, how to build banks’ reputation, and much much more.

I hope you enjoy this month’s edition – any feedback is always appreciated!

Ben Page
Chief Executive
Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI