Ipsos MORI Research Highlights - July 2017

Ipsos MORI's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.

Ipsos MORI Research Highlights - July 2017

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  • Ben Page Chief Executive, Ipsos MORI
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Welcome to our July highlights - Britain continues to muddle through.  Consumer confidence is falling, as are Theresa May’s ratings, with the Labour and the Conservatives neck and neck after the Tories’ disastrous election campaign which saw a bigger swing against the government than in any previous election.  The only crumb of comfort for the Conservatives is that Mrs May still leads on being the “best Prime Minister” by 6 points compared to Mr Corbyn.

On Brexit, views are shifting in favour of a softer exit that gives access to the EU single market, but remain very divided – 49% now favour keeping single market access, but 41% say control of immigration is key – it will be hard for any one to reconcile these two views, and those worried about immigration are still more firm in their views.

Overall Britons might take some cheer from our latest global survey on country reputations, with the UK still seen as a force for good by 57% globally, with the US slumping to only 40% (half what its neighbour Canada now achieves).

On the other hand, our study for the Sutton Trust has the highest ever proportion saying young people’s prospects are worse than for their generation, up markedly since 2003, and a falling proportion say everyone has equal opportunities (40%, down from 53% a decade ago).

As the UK announces an end to petrol and diesel cars from 2040, we find the public want to be able to fully charge electric cars in one hour, and three quarters want to be able to charge cars at home – these are obstacles to overcome to drive adoption, with major infrastructure implications.

In the world of brands and advertising we find similar challenges this month - 42% claim to distrust brands and 69% distrust advertising.  People don’t perceive their own lives to be represented in advertising, particularly life outside London.

Elsewhere we look at the most popular cities in the world – London wins in Europe, but New York is most popularly globally.  Older people fancy Zurich to live in, for the young it’s LA!!

All this, plus the norovirus, fin tech in banking, the latest on the housing crisis, a look at Latin America and much much more.  As ever, let me know what you think!

Ben Page
Chief Executive
Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI

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