Welcome to the latest monthly round up of Ipsos MORI’s research and publications. Who said election campaigns rarely change anything? The 2017 election campaign saw Theresa May’s ratings tumble, her majority disappear, a surge in Jeremy Corbyn’s ratings during the campaign, a 20 percentage point rise in the turnout of under 24s, and an electorate divided by age more sharply than ever before, as our post election analysis of voting behaviour confirms.
The Ipsos/GFK Exit poll for the BBC/Sky/ITV undertaken on election day was highly accurate and allegedly saw Theresa May start making plans for an alliance with the DUP within the hour of its release. View more on how Britain voted, and the overall accuracy of the pre-election polls.
We have seen a rise in public concern about the NHS, education and care of the elderly following the election, with concern about terrorism up after recent attacks, and a post election rise in concern about the economy. Brexit remains on the electorate’s minds however, but is not the top issue.
Elsewhere in this issue we look at Populism across the world – what it is and what it isn’t, with a host of senior commentators. One election where Populism failed to succeed was France, as our colleagues report here.
We look at women in Africa, one of the world’s fastest growing markets, we examine teenage drinking and parents, what people think of their/their parent’s care home (despite record general anxiety about care for older people, ratings are positive).
All this and more as we explore how to make your brand stand out in the ever more cluttered Battle for Attention, and what worries the world as a whole (it is not terrorism).
Have a great summer, and let us know if there’s anything you’d like more on next month.