Ipsos MORI Research Highlights - March 2018

Ipsos MORI's Research Highlights for March 2018 includes the NHS and Brexit as the UK's top concerns, a rise in Theresa May's ratings and economic pessimism amongst the young.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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Welcome to our March round up - as we head off for a short Easter break, the NHS and Brexit continue to dominate public concern, recording the highest scores for two separate issues for the first time in two decades in our monthly Issues Index.

In Britain overall, public economic confidence remains weak and 54% believe it will get worse in the next year, with the young being most pessimistic  (66% of 18-34 year olds think the economy will get worse). In Scotland, a majority (61%) believe the UK’s economy will be worse off as a result of Britain leaving the EU. Despite this, similar to the UK as a whole, almost half (47%) of Scots oppose the holding of another independence referendum within the next three years and only 41% support it.

Looking at politics, Theresa May’s ratings have improved on handling Brexit, although more still say she is doing a bad job on this now all pervasive issue in the UK. Despite this, her overall satisfaction ratings are also up from January, where her response to alleged Russian involvement in the poisoning of former Russian agents in Salisbury has also helped. 

Following International Women’s day this month, our global poll highlights sexual harassment as the biggest equality issue globally for women, in the wake of the #metoo campaign. In Britain the top issue is not harassment or domestic abuse, as elsewhere, but equal pay. Publication of gender pay gaps next week across British business means this is likely to remain high on the agenda. While most people in the UK say more needs to be done on gender equality, as many as one in four (25%) say things have gone far enough when it comes to giving women equal rights!

This view is most prevalent among older men, and as our Generations analysis shows, traditional views will gradually shift further as these older generations become a smaller proportion of the population.

With an ageing population, the need to ensure high standards in residential care homes grows ever more important ever year, and this month we review the user ratings of participating care homes across the UK. Despite pressures on the sector our tracking research shows users remain very positive.

In the media world,  we look at the ongoing rise in ownership of voice-activated speakers and the new “think with Google” data visualisation tool.

Finally, we also have reports on the 2018 Winter Olympics and craft beer revolution.

As ever, if you would like to know more please get in touch.

Happy Easter to you and your family.


Ben Page
Chief Executive
Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI