The British election campaign is now alive, having seemed a walkover for Theresa May when she called it. At the end of May, she still has a vote share that would mean a winning majority, but Jeremy Corbyn’s surprise recovery during the campaign has meant at least the appearance of a real fight. Although no-one has ever become Prime Minister without being rated best on the economy and as having the best leader. On these and other fundamentals, the Conservatives remain well ahead of Labour, even as the horse race tightens.
We will publish our final prediction poll on the morning of June 8, and our national exit poll, designed to predict seat share for each party, for the BBC, Sky and ITV will be broadcast as the polls close at 10pm.
It’s going to be an exciting week! Our video guide to understanding the polls is online here.
What ever happens in the election, the fundamental divides that were crystallised in Brexit, and with the election of Trump in the US, will remain for some time. New analysis we released this month shows how both Labour and Tory Leave voters are at odds when it comes to the role of the state, and whether we should have a more equal or individualistic society. Leave voters are united across party lines when it comes to preferring Britain as it was in the past, and thinking immigrants take jobs from UK workers. Remain voters of either party unite around opposite views.
Elsewhere in this round up we include our latest Millennial Myths and Realities report, for example, they are no more ethical than older people, nor are they slimmer at the same age.
We have also included our Global Trends Report – which is all available here. This is intended as a resource for you to dip into, with over 400 questions on everything from sex, shopping, brands, government and more across 23 countries.
I have included our latest in-depth country reports on Italy, Latam and Turkey, and much more on concept development, media and more.
When I next write it will be with PM Corbyn or May - only a week to go!