Ipsos MORI Research Highlights - November 2017

Ipsos MORI's Research Highlights for November 2017 includes our annual Veracity Index, low confidence in Theresa May to get a good Brexit deal and an invitation to our End of Year Review.

Ipsos MORI Research Highlights - November 2017

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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Welcome to this month’s roundup – in the UK Brexit remains the public’s number one concern, with confidence in Theresa May getting a good deal at a low point. Confidence in both the economy and housing market are falling as uncertainty continues. More now want the Prime Minister to prioritise continued preferential access to the European Single Market (49%) over control of immigration (37%) in her negotiations. 

Politics apart, trust has been a major concern this year, as our Global Trends Report highlighted in July, but actually when we look at individual professions, as we have annually since 1983, apart from declining trust in the clergy, more professions have seen rises in their credibility than falls.  Journalists are now more trusted than ever (27% think they can be trusted to tell the truth), and three quarters of us trust weather forecasters!

Conversely there is still plenty to worry about – some 21% of women under 55 in Britain have been harassed online, similar to the global average of 23% in our new international survey for Amnesty International.

On technology, we look at how ready the public are for the launch of Open banking in January – at present the traditional banks, as well as known and trusted brands, appear to have a big inbuilt advantage over new entrants – but as other markets show, things can change very quickly.  We also look at Virtual Reality (VR) – we have been working with the Royal Shakespeare Company to assess how live theatre, cinema and VR experiences of Shakespeare compare.  The experiment involved measuring heart rate and other reactions and implies VR could revolutionise Hollywood!

We also look at our new report on sugar and how FMCG businesses should react to concerns, Black Friday, whether or not customer expectations are rising, and much more. 

Finally if you’re in Central London next Wednesday 6 December in the early evening, do come to our Review of the Year, where I, Bobby Duffy of the Ipsos Social Research Institute, the writer Margaret Heffernan, author of Wilful Blindness, former Blair speech writer Philip Collins of The Times and Wenda Harris Millard, Vice Chairman of MediaLink will be trying to take a glass half full look at the joys and tribulations of the year that’s closing, as well as launching our 2017 Almanac and more besides.

I hope to see you there.

 

Ben Page
Chief Executive
Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI