September sees Labour ahead in the polls, and Jeremy Corbyn overtaking Theresa May on some key personal scores. This is a dramatic shift from this time last year. Even as recently as mid May, 70% expected a Tory majority at the June 8 election, but in fact Jeremy Corbyn has seen his ratings rise and rise. His last challenge before Downing Street beckons perhaps, is to overtake Theresa May on being a “competent leader” where he remains 7 points behind.
Labour is certainly benefiting from record concern about poverty this year, even with record employment, and this month we see economic confidence still lower than in January, and rising concern about inflation.
Elsewhere in this issue we look at generational differences, with more evidence of the economic challenges facing Millennials for the Resolution Foundation. Many of them say they would prefer to have been born in a previous era, in part because of real pessimism about their chances of ever owning a home. With older Millennials now 37, for the BBC we looked at the next generation - Generation Z - who feel misunderstood. For example, many regard themselves as hard working, whereas older groups are far more sceptical about them.
We have also looked at ‘trust’ in two separate reports. For the young, doctors and teachers do well, but journalists rather less so. Overall as we showed in Millennial Myths, younger cohorts do trust other people less than older generations at the same age.
When it comes to trust in science, our report for Roche shows how the NHS completely dominates, with pharma companies much less credible to the public.
One thing that continues to unite the generations is their pride in the NHS – for The Kings Fund we find that three quarters – unchanged since 2000 – say it is so important to the UK we must maintain it “at all costs”, including, it seems, paying more tax personally.
Finally do look at the innovations in Ipsos MORI Lates and the talks, which were ‘sold out’ at our recent Design Museum event.