Ipsos MORI Research Highlights - September 2018

Ipsos MORI's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
Get in touch

Lack of confidence in Theresa May

As Brexit yet again dominates, seven in ten (70%) Britons say they lack confidence that Theresa May will get a good deal for Britain from other EU leaders in the negotiations, according to the latest Political Monitor. Only three in ten (28%) say they are confident she will get a good deal (up 3 points from July). Theresa May has some increased support across her own party,  45% say they are confident, but 52% of Conservatives are not confident in her ability to get a good deal.  However despite the lack in confidence that Theresa May, Jeremy Corbyn compares no better when asked if he were Prime Minister. Looking beyond the party leaders we asked  the public if they thought the former foreign secretary would get a good deal from the EU and found confidence was marginally higher with 33% saying they would be confident in Boris Johnson getting a good deal.

Ipsos MORI Research Highlights confidence leaders


Jeremy Corbyn's likeability ratings decline

In the week leading up to the Labour conference, Jeremy Corbyn has seen a fall in his image ratings among the British public and among Labour supporters. One in three (32%) say they like the Labour leader and this is down from 46% in September 2017 and even  lower than when he first took over as leader in September 2015 (37%).  Nearly two-thirds (64%) say that they don’t like Corbyn and only 24% are happy with the way he does his job. No one has ever gone on to become prime minister with satisfaction ratings like these and the ratings strongly suggest that 'Peak Corbyn' is over. However despite this more people like the Labour party now than they have done for the last 10 years. 

Ipsos MORI Highlights Labour leaders


Fake news, filter bubbles and post-truth are other people’s problems…

65% of people across 27 countries think other people live in their own internet bubble – BUT only 34% think they themselves do. This survey highlights how we think fake news and filter bubbles are things that affect other people, much more than ourselves.

'Anti-system' sentiment is still strong around the world

A major new Ipsos survey across 25 countries, reveals that 'anti system' sentiment is still strong around the world, although fewer think their country is in decline compared with 2016.

Perils of Perception

Ipsos has been running studies on the Perils of Perception, exploring the gap between people’s perceptions and the reality since 2012 across the world. These have been brought together in a book – The Perils of Perception – Why We’re Wrong About Nearly Everything - published 6th September. The video from the launch event is now available to watch.

‘Opt-out’ organ donation

What can the Government do to ensure a successful implementation of the ‘opt-out’ organ donation system? As Organ Donation Week comes to an end, we discuss findings from research concerning implementation of the proposed opt-out system. This raises a number of important questions for the Government to consider if Parliament approves this legislation.

In other news

Scots are more likely than their neighbours to see Brexit as one of the most important issues facing the country with 53% of people viewing Brexit as one of the most important issues facing Britain today, compared with 46% across Britain as a whole.  The Scottish Household Survey Annual Report 2017 been published by the Scottish Government. The Aberdeen Problem-Solving Approach (PSA) aims to reduce the use of custodial sentences, and cut reoffending, by addressing the underlying problems linked with persistent offending. The independent review of the initiative has found the innovative approach to repeat offending has shown promise.

Read the latest findings from a survey of pupils and their parents/carers on: extra-curricular activities, learning about government and politics, bullying, mental health, changes to GCSEs, subject and qualifications choice, and careers and aspirations.

Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric. The Path to Patient Centricity: Closing the 'How' Gap report discusses how patient-centric the industry thinks it is, and the key drivers and barriers to closing the ‘how’ gap.


Bringing the public along on the health tech revolution: Sarah Castell and Kate Duxbury reflect on the initial code of conduct for data driven health and care technology.

From products to experiences: Why Customer Experience matters in CPG: It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?

As ever please do let us know what you think and I hope you find something to interest you.

Ben Page
Chief Executive, Ipsos MORI

The author(s)

  • Ben Page Chief Executive, Ipsos MORI