Ipsos MORI Scotland

Ipsos MORI Scotland has been delivering quality research and insight to our clients in Scotland since 1997. Our Edinburgh-based team specialises in social policy research for the public, third and private sectors. We combine in-depth understanding of the distinct needs of Scottish clients, with the technical resources and reach of an international company. Our team is highly experienced across a wide range of quantitative and qualitative methods and approaches.

Client context

We can work with you to design research to meet your specific needs and budgets. Our research ranges from small-scale, fast turnaround qualitative projects, to long-term, large-scale surveys and evaluations. But whatever the scale, our reputation for rigour and quality means you can be confident we will provide robust, actionable findings you can trust.

We work across most devolved policy areas, including children and families, crime and justice, education, environment, health, housing, politics, and public sector reform. We also have an extensive track record in employee and stakeholder research.

Our Solutions

Our starting point is always to understand clients’ needs and design research using methods that will best meet these. We are always happy to provide advice on research methods. Our expertise spans a wide range of approaches, including:

Scottish Public Opinion Monitor

Ipsos MORI’s Scottish Public Opinion Monitor is a long running omnibus survey used to track public views and experiences on a wide range of issues. It is used by many public, private and third sector clients who want to understand what the Scottish public thinks.

MSPs Survey, Multi-client omnibus

The MSPs survey helps public and private sector organisations understand their profile and reputation in the Scottish Parliament. The survey provides feedback from MSPs on what makes for good relations, the criteria they use in making judgements about organisations, the issues being raised by constituents and the sources of information they commonly access.

Young People in Scotland Survey, Multi-client omnibus

Ipsos MORI's Young People in Scotland Survey is the only school-based omnibus study devoted to exploring the views, experiences and aspirations of a large and representative sample of young people.


We have an extensive team of face-to-face interviewers based across Scotland, an in-house telephone interviewing centre in Edinburgh, and a specialist team supporting online and mobile surveys. We carry out some of the most important large-scale surveys of the general public in Scotland, as well as bespoke surveys of the public and stakeholders for a wide range of clients.

Qualitative research

From in-depth telephone interviews with stakeholders, to focus groups with young people, to online discussion forums with rural residents, we can offer a wide variety of qualitative methods to meet your needs.


Much of our work in Scotland involves evaluating policy interventions. We have extensive experience of both process and impact evaluation, using a wide range of qualitative and quantitative methods and informed by theory-based approaches.

Deliberative methods

In addition to more ‘traditional’ qualitative approaches, our team are leading experts in deliberative approaches, which enable more detailed exploration of issues that are too complex to explore in ‘standard’ focus groups. We have run deliberative workshops, citizen’s juries, citizen’s assemblies and other events for a wide range of academic, public and third sector clients.

Questionnaire design and testing

Our team are highly experienced in cognitive interview methods, which assess how people understand, process and respond to questions to ensure they produce valid and reliable data. We have carried out cognitive testing for the Scottish Census and the Electoral Commission, among others.

Quantitative analysis

We don’t just carry out surveys - we are experts in analysing quantitative data and drawing out findings in an accessible, actionable form. Our Research Methods Centre can also provide specialist statistical input for more complex projects.


Contact: Melissa Behm | 0131 220 5699

Case studies

Scottish Household Survey, Scottish Government

Review of the National Parental Engagement Strategy, National Parenting Forum

Evaluation of the Caledonian System Domestic Abuse intervention, Scottish Government

Deliberative research on consumer experience of the Water, Post and Energy industries, Citizen’s Advice Scotland

Cognitive Testing of the question for the Scottish Independence Referendum, Electoral Commission

Work and Wellbeing: Exploring data on inequalities, Carnegie UK Trust