Ipsos MORI Tech Tracker
Media Development

Ipsos MORI Tech Tracker
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OUR SOLUTIONS
Ipsos MORI Tech tracker is a GB nationally representative survey which measures the emerging trends and developments in technology.

As technological developments happen at a faster and faster pace, it is increasingly difficult for companies to predict what role they will play in the lives of their consumers: how do you retain customers' trust and high levels of loyalty in an increasingly individualistic world? how do you increase engagement with content or advertising across multiple platforms, and monetise their services? How do you measure and understand the behaviour of a population using tablets and smartphones?

Our Solution

Ipsos MORI Tech tracker is a GB nationally representative survey which measures the emerging trends and developments in technology. The survey covers internet penetration and the expanding methods of access, smartphone ownership, social networking, latest generation games console ownership and the usage of both official and unofficial digital services for music, movies, TV and games. The latest edition: Quarter one 2020 is now available.

If you are interested in measuring access to a particular form of technology we can add this to the tracker for a single wave or on a tracking basis.

We also offer the option to add extra questions to the standard questionnaire on a one-off or ongoing basis. While the Tech Tracker is a multi-client study, results of customised questions would be made available exclusively to you.

Below are some headline results from previous years:

2020

2019

2018

2017

2016

2015