The Ipsos MORI Trends and Futures team offers foresight services including scenario planning, horizon scanning, trend spotting and framework building, to help today’s governments, businesses and brands take the strategic decisions which fit their organisations for the complex challenges of the future.
Our work capitalises on Ipsos MORI’s strength in depth: as one of the largest research organisations in the UK and part of the global Ipsos group, we hold unparalleled knowledge about trends in British society and how they play out across the globe. This is a powerful resource that allows us to contextualise insight and trends relevant for any given organisation in a broader, coherent understanding of the changes which are making a difference to citizens, consumers and the wider world. This helps you better understand risk and opportunity and become more resilient to operate in the future.
As a company we have a long pedigree in foresight and horizon scanning. As far back as 2006, we led the UK Government’s Horizon Scanning Centre, Sigma and Delta scans; designing and writing 246 papers on future trends in science & technology with related scenario planning.
On this page you can find our prospectus, providing details of our frameworks, case studies and team members. Also attached is our new futures brochure, which gives you and overview of how we can use foresight approaches to help you tackle the post-Covid future.
Ipsos MORI Trends and Futures also lead on the new Global Trends Survey 2020 - a new survey of 33 countries covering views of government, brand, politics and much more. Please contact us for further information.
Vaccine hesitancy among ethnic minority Britons
Concerns about new coronavirus variants and a possible exit wave are a reminder that there is still work to be done to defeat the pandemic. We consider how the uneven impact of the pandemic across different ethnic groups is mirrored by the uneven way they are emerging from it, and look at how important vaccine uptake is to preventing racial disparities from widening further.