Research carried out by Ipsos for PayPal in 29 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad.
Technical Note On Behalf of PayPal, Ipsos interviewed a representative quota sample** of c.800 (23,354 in total) adults (aged 18 or over) who own and/or use an internet enabled device* in each of 29 countries (UK, Ireland, France, Germany, Austria, Switzerland, Italy, Spain, Netherlands, Sweden, Poland, Turkey, Russia, Israel, UAE, USA, Canada, Brazil, Mexico, Argentina, India,China, Japan, South Korea, Singapore, Australia, South Africa, Nigeria, Egypt). Interviews were conducted online between 17th September and 28th October 2015.
Data was weighted to known incidence of online shoppers in all countries, and to demographic profile of internet users in 4 countries (SK, SG, EG & UAE).
* Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) ** Age, gender and region representative of online population (Age and gender representative in Switzerland). Quotas were not set for Nigeria, as online profile not available in this country