Following on from the success of Ipsos’ 33-country Perils of Perception survey, Bobby Duffy has written a new Ipsos Views white paper on the subject.
He sets out a series of themes we need to consider, including:
- What do we get wrong? Americans think 33% of their population are immigrants, when in fact it’s just 14%. Brazilians think the average age in their country is 56, when it’s actually 31.
- Why are we often so wrong? Bobby takes us through “The Ignorance Equation”.
- Does it matter that we’re wrong? Our view is that this does matter – misconceptions have always been with us, but it doesn’t mean we cannot learn from understanding these perception gaps. There are big messages for how government, media and businesses should respond.
Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?
Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.
Documentary | BLINDSIDED: How the world fell into a pandemic-shaped recession
BLINDSIDED is the product of a global, video-based research project that – through the eyes of families around the world – captures the critical moments over four months where the world found itself entangled in a pandemic and tumbling into recession. Join us for an exclusive streaming on 10 November.