Following on from the success of Ipsos’ 33-country Perils of Perception survey, Bobby Duffy has written a new Ipsos Views white paper on the subject.
He sets out a series of themes we need to consider, including:
- What do we get wrong? Americans think 33% of their population are immigrants, when in fact it’s just 14%. Brazilians think the average age in their country is 56, when it’s actually 31.
- Why are we often so wrong? Bobby takes us through “The Ignorance Equation”.
- Does it matter that we’re wrong? Our view is that this does matter – misconceptions have always been with us, but it doesn’t mean we cannot learn from understanding these perception gaps. There are big messages for how government, media and businesses should respond.