Karl Ashworth joins Ipsos MORI's Social Research Institute

Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos MORI Social Research Institute.

Karl Ashworth joins Ipsos MORI's Social Research Institute

It is our pleasure to announce the appointment of Karl Ashworth as Head of Data Analytics at the Ipsos MORI Social Research Institute. Karl will join the widely respected Research Methods Centre, and brings with him a wealth of knowledge and experience in social research, statistical programming and policy evaluation.

As the former Head of Evaluation at NatCen, Karl has a background in developing statistical solutions to social and economic issues, with a particular interest in statistical estimation techniques and developing the application of machine learning algorithms. He enjoys complex data and has worked with many longitudinal survey and administrative datasets- both in production and analysis- to address social issues and inform policy evaluation. 

Karl is also an expert in survey sampling, weighting and estimation from his time as Assistant Deputy Director at ONS, and as Head of Quantitative Research at the Centre for Research in Social Policy, Loughborough University.

Karl Ashworth, Head of Data Analytics, Ipsos MORI, says:

I am delighted to be joining Ipsos MORI Social Research Institute, as Head of Analytics.  With ever increasing amounts of data from a diversity of sources, these are exciting times for analytics.  I look forward to building a team which will excel not only in the analysis of social survey data but will also seek to develop and utilise quality approaches to integrating data from other sources to help better inform social and economic issues.

Kelly Beaver, Managing Director of Ipsos MORI Social Research Institute, says:

We are really looking forward to having Karl join the team at the beginning of July.  He brings deep analytical expertise, and a wealth of experience from his previous roles including at NatCen and ONS. In his new role he will be leading our in-house team of data analysts and data scientists who specialise in working with social research, government administrative and economic data.  I have great confidence that he will take our analytical offer from strength to strength.


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