Alcohol Purchasing - The Consumer Perspective Infographic
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
Oncology: the Disease, the Dynamics & the Difficulties of Global Market Research
Using data from Ipsos Healthcare's Global Oncology Monitor, together with secondary research and extensive experience, this paper offers an introduction to the highly complex disease area of oncology. It also highlights some of the distinct challenges of marketing or conducting marketing research for oncology products globally, helping marketing professionals to avoid common pitfalls.