Ipsos MORI and Demos/CASM call for better ethical standards in social media research
Ipsos MORI and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.
Point of View: Facing the Music of Big Data
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.