Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2
Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos MORI.
Ipsos MORI Research Highlights - 11 September 2020
In this week's Ipsos MORI Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.
When difference doesn’t mean different: Understanding cultural bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.