Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Welcome to Ipsos Update – a round-up of the latest research and thinking from Ipsos teams around the world. Each month we present the “best of Ipsos”, focussing on insights from across our different markets and specialist research areas.