In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Ipsos MORI Research Highlights
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
In this week's Ipsos MORI Research Highlights we look at how the public feels about wearing face masks in shops, their priorities for British infrastructure and where they place themselves on the political scale.
In this week's Ipsos MORI Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.
Be contactless, leverage technology, get social.
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
The latest GP Patient Survey (GPPS) results have now been published.
In this week's Ipsos MORI Research Highlights include whether the British public think the coronavirus restrictions were taken too late, platforming progressivism and the ninth edition of Signals.