High hopes: Tips for ensuring successful text analytics
Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
Discover Tech TrackerIpsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.
What do British business leaders really think of Brexit?
The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?
Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos MORI uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.