The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
core Summer 09 - Leading Edge
Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.
American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
Attitudes to Housing
This report presents the results of a programme of research Ipsos MORI conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.