Innovation & Knowledge

Media & Brand Communication

The Pocket Knife Effect

A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
16 August 2009
Media & Entertainment
Society

core Summer 09 - Ideas in the Pipeline

Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.
15 August 2009
Public Sector
Society

core Summer 09 - Brand Influencers

Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
15 August 2009
Public Sector
Society

core Summer 09 - Leading Edge

Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.
15 August 2009
Public Sector
Society

core Summer 09 - Getting the Green Light

In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?
15 August 2009
Public Sector
Consumer & Shopper

American and British Consumers Are Highly Receptive to Smart Grid Technology Concept

A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
14 August 2009
Retail
Society

Attitudes to Housing

This report presents the results of a programme of research Ipsos MORI conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.
6 August 2009
Public Sector
Society

The Big Energy Shift

This report presents the findings of Ipsos MORI's research into people's views on government's plans for a big shift in the way people's houses and communities are insulated, heated and powered.
30 July 2009
Public Sector
Media & Brand Communication

Thoughtpiece - Is the Future of Gaming Digital?

This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
28 July 2009
Media & Entertainment
Society

Taste, Standards and The BBC

Ipsos MORI has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.
24 July 2009
Public Sector