Ipsos Marketing continues to drive the development of innovative solutions and technology applications with the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer. Lakshmi’s broad and deep experience includes senior positions at BASES (later acquired by Nielsen), Ipsos ASI (now Ipsos Connect), Millward Brown, and Nielsen Consumer Neuroscience (Neurofocus). In addition, Lakshmi was part of the Marketing Department faculty at Miami University in Ohio early in her career.
According to Lauren Demar, Global CEO, Ipsos Marketing Quant,
The market research industry is transforming at lightning speed. Ipsos’ ambition is to be at the forefront of driving this change; we will continue to develop innovative approaches that will disrupt the market and deliver faster and better solutions to our clients. Lakshmi brings extensive experience across a range of market research methods, capabilities, and technologies which uniquely positions her to catalyze the development of our game-changing solutions.
Lakshmi Madabhushi said,
Ipsos is a known leader in helping to propel the market research world forward in our rapidly evolving digital world. With overnight and mobile solutions, social intelligence, and behaviorally-based approaches, Ipsos is reinventing how we do research. I look forward to building new platforms that will further accelerate and elevate how we help clients uncover consumer insights and solve their business challenges.
In her new position, Lakshmi will be responsible for transforming the Ipsos Marketing offer and developing breakthrough innovations that will meet the needs of clients today and in the future.
Lakshmi holds a Ph.D. in Marketing from the University of Oklahoma and a Master’s Degree in Finance from Delhi University.