The Last of Us Pt. 2: The power of gaming storytelling

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

The author(s)

  • Lamberto Ferrara Media Development
  • Yas Asare Anderson Media Development
  • Preeti Varma Media Development
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*Contains spoilers for The Last of Us Part’s 1 and 2*

The Last of Us Part 2 is one of the hottest games of the year and reaffirms the importance for the gaming and media industries of understanding their audience and cultural landscape in order to create compelling, innovative and disruptive content.

Here we explore the role the gaming industry, content creators and media providers play in shaping audience's opinions and representing a progressive society.

We regularly draw upon our deep knowledge of social trends, cultural analysis and custom research, to get closer to audiences, understand them and build recommendations to support media decision making.

If you would like to discuss any of these issues then please get in touch.

 

If you found this piece interesting read the previous editions in our Pillars of Popular Culture series:

The author(s)

  • Lamberto Ferrara Media Development
  • Yas Asare Anderson Media Development
  • Preeti Varma Media Development

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