Leveraging the Power of Consumer-Generated Content: Social Intelligence Analytics

Leveraging the Power of Consumer-Generated Content: Social Intelligence Analytics

OUR SOLUTIONS

Social Intelligence Analytics allows us to make the most of unstructured data, focusing on what people spontaneously say. With online content, we go beyond just monitoring social media. We can address more fundamental questions – from how a market works to how consumers behave, from what customers like about an experience to what people think about your brands, from what frustrates people about society to people’s health concerns. We make best use of AI to analyse the vast and deepening text, video & image data available to us. We can analyse data from today, a year ago or even further back on almost any question of interest. We aim to integrate AI with human and business intelligence and put these together with our more traditional market research methods to enable our clients to look at things they could never look at before and discover surprising and impactful insights.