Loughborough - Labour's barometer

Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 602

  • MORI On-Line surveys interviewed a representative quota sample of 602 adults aged 18+ by telephone in the Parliamentary constituency of Loughborough
  • Interviews conducted 19-21 March 1997
  • Data weighted to match the constituency population
  • Research study conducted for The Mail on Sunday

Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 602

Conservative 33%
Labour 57%
Liberal Democrats 7%
Scottish/Welsh Nationalist 3%
Referendum Party 1%
Other 2%

Would not vote 3%
Undecided 20%
Refused 5%

An asterisk (*) denotes a figure between zero and 0.5%.

    Q3 Can you tell me how likely you are to get along to vote at the General Election?

      %
    Certain to vote 66
    Very likely to vote 15
    Quite likely to vote 9
    Not very likely to vote 4
    Certain not to vote 6
    Don't know *

    Q4 Have you definitely decided to vote for the .... PARTY NAMED AT Q1/2, or is there a chance that you may change your mind before you vote? (Base: 430)

      % % % %
      All Con Lab Lib Dem
    Definitely decided 65 62 73 24
    May change mind 35 38 27 76

    Q5 If you do change your mind about voting for the .... PARTY NAMED AT Q1/2, which party would you vote for instead? (Base: 141)

      All Con Lab Lib Dem
      % % % %
    Conservative 21 - 37 17
    Labour 23 38 - 54
    Liberal Democrats (Lib Dem) 25 18 40 -
    Green Party 1 2 1 0
    Referendum Party 3 3 3 0
    Other 1 2 0 0
    None of these 3 7 0 0
    Don't know 24 30 18 30

    Q6 I would now like you to think about the record of the Conservative government over the last five years. On balance, would you say that it has done a good job or a bad job on each of the following...?

      Good job Bad job
      % %
    Economy 45 29
    Schools 20 55
    Unemployment 36 41
    Poverty 18 57
    Health service 15 70
    Crime 26 45
    Europe 32 42

    Q7 Now, thinking about John Major, the Prime Minister, and Tony Blair, the leader of the Labour Party, which of the two do you think would be best at....

      Major Blair Neither Both Don't know
      % % % % %
    Understanding Britain's problems 27 43 13 10 7
    Representing Britain in Europe 30 39 13 5 13
    Handling Britain's economy 38 32 11 5 14

    Q8 Do you happen to know the name of the Conservative candidate for this constituency?(who is it?)

      %
    Kenneth Andrew * 2
    Stephen Dorrell 32
    Other 4
    No, don't know 62
    (* correct)

      Q9 Do you happen to know the name of the Labour candidate for this constituency?

        %
      Andrew Reed 14
      Other 5
      No, don't know 82

      Q10 Do you happen to know the name of the Liberal Democrat candidate for this constituency?

        %
      Diana Brass *
      Other 1
      No, don't know 99
      During the past few weeks, have you....

       

      Q11 Had any political leaflets put through your letterbox? Which party was that?

        %
      Conservative 11
      Labour 32
      Liberal Democrats (Lib Dem) 4
      Referendum Party 6
      Other 1
      Yes, but can't remember 4
      None 52

      Q12 Had a representative of a political party call at your door? Which party was that?

        %
      Conservative 2
      Labour 5
      Liberal Democrats (Lib Dem) 0
      Referendum Party 0
      Other 0
      Yes, but can't remember *
      None 93

      Q13 Been telephoned by a representative of a political party? Which party was that?

        %
      Conservative 1
      Labour 7
      Liberal Democrats (Lib Dem) *
      Referendum Party 0
      Other 0
      Yes, but can't remember 1
      None 91

      Q14 Received a letter signed by a party leader individually addressed to you? Which party was that?

        %
      Conservative 16
      Labour 17
      Liberal Democrats (Lib Dem) *
      Referendum Party 0
      Other 0
      Yes, but can't remember 2
      None 66

      Technical details

      MORI interviewed a representative quota sample of 602 adults (aged 18+) across the Loughborough constituency on 19-21 March 1996. Interviews were conducted by telephone and the results have been weighted to the profile of all adults in the constituency. The area covered and the profile population was for the new constituency boundaries in which the 1997 General Election will be fought. All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. An asterisk (*) denotes a figure below 0.5%, but not zero.

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