Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Love Island's Success: A Tale of Cultural Tension

The author(s)

  • Lucy Irving Ipsos Connect, UK
  • Lamberto Ferrara Ipsos Connect, UK
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Love Island is beyond doubt a cultural phenomenon. Bucking the downwards trend of many reality TV programmes, Love Island has experienced unprecedented success.

In this piece we explore what makes the Love Island format different, examining four key cultural tensions at play in the show:

  • Format (Rigid vs. Fluid),
  • Characters (hyper-masculine/feminine standards vs. complexity of individual identities),
  • Values (Puritanism vs. Hedonism),
  • Romance narratives (Courtship vs. Tinderfication).

The author(s)

  • Lucy Irving Ipsos Connect, UK
  • Lamberto Ferrara Ipsos Connect, UK

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