Ipsos Connect specialises in measuring and amplifying how media, brands and people connect through compelling content, great communication and relevant media planning. Our insights (both qualitative and quantitative) enable clients to build great campaigns, that impact brand success through sales, boosting brand relationships, and great content to attract audiences. We deliver economic value for media owners and advertisers alike. Our solutions put people at the heart of strategy for media and advertisers.
Audience & Platform Measurement and Understanding
As a global leader in audience measurement, we provide critical information for advertisers needing to target their messages, to media owners pricing their advertising inventory and to the agencies that plan and buy media on behalf of advertisers.
Brand Communications & Creative Development
Big Ideas have never been as important as they are in todays cluttered, fragmented world where brands have to struggle for their consumer’s attention. They are the key to creating engaging, multi-touchpoint campaigns that resonate with the target audience. The content created then faces the challenge of trying to reach people in the right way at the right time. Ipsos Connect provides a range of validated, market-leading solutions to develop, optimise, and assess the propensity of your creative, content, or campaigns for in-market success.
Measure In-Market Performance To Manage Your Brands
Brands do not exist in a vacuum. The competitive landscape and consumers are in constant flux which impacts how well brands and their brand communications perform. Our clients readily have access to more metrics than ever before, but the key is to integrate all of this knowledge to know how to set the appropriate strategy for future brand growth.