In this paper VocaLink, following Ipsos research, continues to explore trends in millennials’ current payment behaviour and how millennials see payments operating in the future.
Ipsos MORI was commissioned by VocaLink to conduct research across eight countries in order to understand how new technology and social media influences the lives of millennials. The research consisted of a mix of focus groups and 12,000 online interviews among banked adults aged 18-35 who use a smartphone, laptop or PC across the US, UK, Germany, Italy, the Netherlands, Malaysia, Singapore and Thailand. This paper focuses on Europe and follows an earlier release on US millennials on the 27th October. A subsequent publication is planned to assess the attitudes of millennials in South East Asia and what this means for the next generation of payments.
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?