MORI Political Monitor, January 2004

MORI interviewed a representative quota sample of 1,960 adults aged 18+ at 200 sampling points across Great Britain. Fieldwork was conducted face-to-face on 15-20 January 2004. Data are weighted to match the profile of the population.

MORI interviewed a representative quota sample of 1,960 adults aged 18+ at 200 sampling points across Great Britain. Fieldwork was conducted face-to-face on 15-20 January 2004. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support? Base: 1,960 British adults 18+

  %
Conservative 31
Labour 41
Liberal Democrats (Lib Dem) 20
Scottish/Welsh Nationalist 3
Green Party 2
UK Independence Party 1
Other 2
 
Lab lead (177%) +10
 
Would not vote 12
Undecided 10
Refused 1

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support? Base: All absolutely certain to vote (1,037)

  %
Conservative 35
Labour 37
Liberal Democrats (Lib Dem) 21
Scottish/Welsh Nationalist 3
Green Party 2
UK Independence Party 1
Other 1
 
Lab lead (177%) +2
 
Would not vote *
Undecided 7
Refused 1

The headline figures are based on all respondents absolutely certain to vote.

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Duncan Smith / Mr Kennedy are doing their job? Base: 1,028 British adults 18+

  Satisfied Dissatisfied Don't know Index
  % % % %
Government 25 64 11 -39
Blair 32 59 9 -27
Howard 30 22 48 +8
Kennedy 39 20 40 +19

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? Base: 1,028 British adults 18+

  Q7 Q7/8
  % %
National Health Service/Hospitals 11 36
Education/schools 9 32
Race relations/immigration/immigrants 14 29
Defence/foreign affairs/international terrorism 13 26
Crime/law & order/violence/vandalism 9 23
Pensions/social security 3 13
Taxation 3 11
Economy/economic situation 4 10
Common Market/EU/Europe/Single European Currency 6 9
Transport/public transport 2 9
Unemployment/factory closure/lack of industry 2 8
Housing 1 6
Poverty/inequality 1 5
Drug abuse 1 4
Local government/council tax 1 4
Morality/individual behaviour 1 4
Pollution/environment 1 4
Public services in general 1 4
Nuclear weapons/nuclear war/disarmament 1 3
Countryside/rural life 1 2
Low pay/minimum wage/fair wages 1 2
Inflation/prices * 2
GM/GM (Genetically Modified) foods * 1
Petrol prices/fuel * 1
Privatisation * 1
Scottish/Welsh Assembly/Devolution Constitutional reform * 1
Animal welfare * *
Foot and mouth outbreak/farming crisis * *
Pound/exchange rate/value of pound * *
AIDS 0 *
Beef/BSE/Mad Cow Disease 0 *
Northern Ireland 0 *
Trade unions/strikes 0 *
 
Other 5 15
Don't know 7 6

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? Base: 1,028 British adults 18+

  %
Improve 16
Stay the same 41
Get worse 37
Don't know 6
 
MORI Economic Optimism Index [EOI] -21

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote? Base: 1,960 British adults 18+

  %
10 - absolutely certain to vote 52
9 7
8 7
7 5
6 4
5 7
4 2
3 2
2 3
1 - absolutely certain not to vote 10
Don't know 2
Refused *

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