MORI Political Monitor June 1999

Political Attitudes in Great Britain, measured for The Times, including questions on the party's "word-of-mouth" standing

  • MORI interviewed a representative quota sample of 2,028 adults aged 18+ at 161 sampling points across Great Britain.
  • Fieldwork was conducted face-to-face on 18-21 June 1999.
  • Base: All respondents, unless stated.
  • The voting intention figures exclude those who say they would not vote (12%), are undecided (6%) or refuse to name a party (2%).
  • All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding.
  • Data were weighted to match the profile of the population.
  • An asterisk (*) denotes a figure between zero and 0.5%.

Q1 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 2,028

The voting intention figures exclude those who say they would not vote (12%), are undecided (6%) or refuse to name a party (2%).

Voting Intention Long Term Trends

Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Hague is doing his job as leader of the Conservative Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats? Base: 1,052

Satisfaction Ratings Long Term Trends

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? Base: 1,052

  Q7 Q7/Q8
  % %
Common Market/EU/Europe/Single European Currency 26 37
National Health Service/Hospitals 11 35
Education/schools 7 29
Unemployment/factory closure/lack of industry 10 19
Crime/law & order/violence/vandalism 7 18
Defence/foreign affairs 6 16
Economy/economic situation 6 16
Pensions/welfare security 2 10
Housing 2 9
Poverty/inequality 3 8
Drug abuse 2 7
Race relations/immigration/immigrants 2 7
Morality/individual behaviour 2 6
Pollution/environment 1 5
Inflation/prices 1 4
Transport/public transport * 4
Taxation 1 3
Low pay/minimum wage/fair wages * 3
Northern Ireland * 2
Nuclear weapons/nuclear war/disarmament 1 2
Scottish/Welsh Assembly/Devolution/Constitutional reform * 2
Beef/BSE/Mad Cow Disease * 1
Countryside/rural life * 1
Local government/council tax * 1
Pound/exchange rate/value of pound * 1
Privatisation * 1
Animal welfare 0 1
AIDS * *
Trade unions/strikes 0 *
Other 3 11
Don't know 6 5

An asterisk (*) denotes a figure between zero and 0.5%.

Important Issues Long Term Trends

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? Base: 1,052

Economic Optimism Index (EOI) -4

Economic Optimism Long Term Trends

The following questions were compiled using the Excellence Model.

Now I would like to ask you about some of the political parties.

Q10 Thinking of the Conservative / Labour / Liberal Democrat Party, please pick one statement from each section according to which best reflects your behaviour and opinions with respect to that Party. Base: 1,052

a) Voting

  Con Lab Lib Dem
  % % %
I have never voted for them and never will 43 21 45
I have never voted for them but probably will in the future 9 11 18
I have voted for them in the past but never will again 11 12 5
I have voted for them in the past and will probably do so again 24 34 18
I have always voted for them and I always will 6 14 2
Don't know/no opinion 7 9 12
  Con Lab Lib Dem
  % % %
Very good 4 8 3
Fairly good 29 44 30
Neither good nor poor 24 24 31
Fairly poor 20 14 12
Very poor 14 4 5
Don't know /No opinion 10 6 20

b) Governing Britain

If they were in power how good would they be at doing what is best for Britain? (For Labour Party: How good are they at doing what is best for Britain?).

  Con Lab Lib Dem
  % % %
Very good 4 8 3
Fairly good 29 44 30
Neither good nor poor 24 24 31
Fairly poor 20 14 12
Very poor 14 4 5
Don't know /No opinion 10 6 20

c) Advocacy

  Con Lab Lib Dem
  % % %
I support the Party so much I encourage others to vote for it, without being asked 2 5 1
If someone asked my opinion I would encourage them to vote for the Party 11 17 10
If someone asked my opinion I would be neutral about voting for the Party 53 54 65
If someone asked my opinion I would discourage them from voting for the Party 16 12 8
I am so strongly opposed to the Party that I discourage others from voting for it without being asked 8 4 2
Don't know /No opinion 10 9 14
  Con Lab Lib Dem
  % % %
Awareness 100 100 100
Trust 50 71 43
Transaction 41 60 25
Satisfaction 33 52 33
Commitment/Loyalty 13 22 11
Advocacy 2 5 1
Discourage 8 4 2

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