MORI Political Monitor November

Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%.

Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%.

Topline Results

  • MORI interviewed a representative quota sample of 1,925 adults aged 18+ at 195 sampling points across Great Britain.
  • Fieldwork was conducted face-to-face on 4-8 November 2004.
  • Data weighted to the national population profile
  • An '*' indicates a finding of less than 0.5%, but greater than zero
  • Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

Q1 How would you vote if there were a General Election tomorrow?IF UNDECIDED OR REFUSED AT Q1Q2 Which party are you most inclined to support?

Base: All absolutely certain to vote (1,005)

  %
Conservative 31
Labour 35
Liberal Democrats (Lib Dem) 23
Scottish/Welsh Nationalist 3
Green Party 3
UK Independence Party 3
Other 2
 
Lab lead (+%) +4
 
Would not vote 1
Undecided 8
Refused 2

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Howard / Mr Kennedy are doing their job?

Base: 1,000 British adults 18+

  Satisfied Dissatisfied Don't know Index
  % % % 177%
Government (Q3) 28 63 10 -35
Blair (Q4) 32 60 8 -28
Howard (Q5) 23 44 33 -21
Kennedy (Q6) 38 28 34 +10

Q7 What would you say is the most important issue facing Britain today?Q8 What do you see as other important issues facing Britain today?

Base: 1,000 British adults 18+

  Q7 Q7/8
  % %
Defence/foreign affairs/international terrorism 32 47
National Health Service/Hospitals 8 32
Crime/law & order/violence/vandalism 11 27
Race relations/immigration/immigrants 11 24
Education/schools 3 22
Pensions/social security 2 12
Economy/economic situation 4 10
Common Market/EU/Europe/Single European Currency 4 9
Poverty/inequality 2 6
Unemployment/factory closure/lack of industry 2 6
Drug abuse 1 6
Taxation 1 6
Transport/public transport 1 6
Morality/individual behaviour 2 5
Housing 1 5
Pollution/environment 1 5
Public services in general * 3
Nuclear weapons/nuclear war/disarmament 1 2
Inflation/prices * 2
Low pay/minimum wage/fair wages * 2
Petrol prices/fuel * 2
AIDS * 1
Countryside/rural life * 1
Local government/council tax * 1
Pound/exchange rate/value of pound * 1
Privatisation * 1
GM/GM (Genetically Modified) foods 0 1
Animal welfare * *
Beef/BSE/Mad Cow Disease * *
Foot and mouth outbreak/farming crisis 0 *
Northern Ireland 0 *
Scottish/Welsh Assembly/Devolution Constitutional reform 0 *
Trade unions/strikes 0 0
 
Other 4 16
Don't know 6 5

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

Base: 1,000 British adults 18+

  %
Improve 14
Stay the same 44
Get worse 37
Don't know 4
MORI Economic Optimism Index [EOI] -23

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote?

Base: 1,925 British adults 18+

  %
10 -- absolutely certain to vote 51
9 7
8 8
7 4
6 5
5 6
4 2
3 3
2 2
1 -- absolutely certain not to vote 10
Don't know 2
Refused -

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