MORI Polls in the 1997 General Election - Archive

An index to the various polls conducted by MORI before, during and immediately after the 1997 election campaign

Analysis

  • How Britain Voted in 1997
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    Newspaper polls

    Poll for the Economist
  • Future Government survey, conducted face-to-face, in home on 25-28 April
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    Polls for the Evening Standard
  • Survey of Voters in London, conducted by telephone on 1-2 April
  • Mid-campaign survey, conducted face-to-face, in home on 11-14 April
  • National Eve-of-Poll survey, telephone recall on 30 April of panel previously recruited face-to-face
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    Polls for the Independent on Sunday and the Sunday Mirror
  • 1997 General Election Panel Survey, Wave 1, conducted face-to-face, in home on 2-3 April
  • 1997 General Election Panel Survey, Wave 2, conducted face-to-face, in home on 23-24 April
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    Polls for the Mail on Sunday
  • Constituency poll in Loughborough, conducted by telephone on 19-21 March
  • Survey of Women, conducted by telephone on 26-27 March
  • Mail on Sunday Readers' Election Panel, Wave 1, conducted face-to-face, in home on 1-6 February
  • Mail on Sunday Readers' Election Panel, Wave 2, conducted by telephone on 19-21 March
  • Mail on Sunday Readers' Election Panel, Wave 3, conducted by telephone on 9-11 April
  • Mail on Sunday Readers' Election Panel, Wave 4, conducted by telephone on 16-18 April
  • Mail on Sunday Readers' Election Panel, Wave 5, conducted by telephone on 23-25 April
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    Poll for the News of the World
  • First Time Voters' survey, conducted face-to-face, in home on 25-26 March
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    Poll for the Sunday Mirror
  • Celebrity Endorsements and Voting, conducted face-to-face, in home on 8 April
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    Poll for the Sun
  • Constituency poll in Gloucester, conducted by telephone on 8 April
  • Second constituency poll in Gloucester, conducted by telephone on 22-24 April
  • Constituency poll in Tatton, conducted by telephone on 9 April
  • Constituency poll in Wirral South, conducted by telephone on 19-20 April
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    Polls for The Times
  • MORI Political Monitor, March 1997, conducted face-to-face, in home on 21-24 March
  • Times Election Poll, Week 1, conducted face-to-face, in home on 1 April
  • Times Election Poll, Week 2, conducted face-to-face, in home on 8 April
  • Times Election Poll, Week 3, conducted face-to-face, in home on 15 April
  • Times Election Poll, Week 4, conducted face-to-face, in home on 22 April
  • Times Election Poll, Week 5 (Eve of Election Survey), conducted face-to-face, in home on 29 April with telephone re-interviews on 30 April
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    Poll for the Times Higher Educational Supplement
  • Higher Education survey, conducted face-to-face, in home on 21-24 March
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    Polls for broadcasters

  • Thatcher's Children survey of 18-23 year olds for Channel 4, conducted face-to-face, in home on 24 March-5 April
  • Rain and Likelihood of Voting Survey for The Weather Channel, conducted by telephone on 22-24 April
  • Exit Poll for ITN, conducted at 100 polling stations across Great Britain on election day (1 May)
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    Research for campaigning groups etc

  • Animal Rights Survey of Prospective Parliamentary Candidates for IFAW, conducted by post between 17 December 1996 and 10 April 1997, re-analysed after the election to isolate the views of those who had become MPs
  • Survey on Environmental and Social Justice issues for Real World, conducted face-to-face, in home on 2-3 April
  • Survey on a Single European Currency for Paul Sykes, conducted by telephone on 22-23 April
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    Other surveys

  • Local elections survey for Local Government Chronicle and the Local Government Association, conducted face-to-face, in home on 25-28 April
  • The Campaign and the Media, conducted face-to-face, in home (as part of the regular MORI Omnibus) on 25-28 April
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    More insights about Public Sector