MORI Polls in the 2001 General Election - Archive

An index to the various polls conducted by MORI before, during and immediately after the 2001 election campaign

Analysis

  • How Britain Voted in 2001
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    Newspaper polls

    Polls for the Economist
  • Economist Pre-Campaign Survey, conducted face-to-face, in home on 29 March - 3 April
  • Economist Election Campaign Survey, conducted face-to-face, in home on 10-14 May
  • Expectations of Future Government, conducted by telephone on 4-5 June
  •   Polls for the Sunday Telegraph
  • Sunday Telegraph Pre-Campaign Survey, conducted by telephone on 30-31 March
  • Sunday Telegraph Week 1 Election Poll, conducted by telephone on 10-12 May
  • Sunday Telegraph Week 4 Election Poll, conducted by telephone on 31 May - 2 June
  •   Poll for the Sun
  • Election Postponement Poll, conducted by telephone on 30 April-1 May
  •   Polls for The Times
  • Political Monitor, April 2001, conducted face-to-face, in home on 19-24 April
  • Times Campaign Poll, Week 1, conducted face-to-face, in home on 8 May
  • Times Campaign Poll, Week 2, conducted face-to-face, in home on 15 May
  • Times Campaign Poll, Week 3, conducted face-to-face, in home on 22 May
  • Times Campaign Poll, Week 4, conducted face-to-face, in home on 29 May
  • Times Campaign Poll, Week 5 (Eve of Election Survey), conducted face-to-face, in home on 5 June with telephone re-interviews on 6 June
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    Research for campaigning groups

  • Survey for the British Democracy Campaign, conducted face-to-face, in home on 15-21 March
  • Survey for the South Molton Declaration, conducted face-to-face, in home on 22-27 March
  • Attitudes to Public Service Provision (Survey for Unison), conducted face-to-face, in home on 5 June
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    Exit poll

  • Exit Poll for ITN, conducted at 100 polling stations across Great Britain on election day (7 June)
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    Other surveys

    Research for the Electoral Commission
  • Attitudes to Voting and the Political Process, Phase 1, conducted by telephone on 9-15 May
  • Attitudes to Voting and the Political Process, Phase 2, re-interviewing respondents from Phase 1, conducted by telephone on 9-18 June
  •   Research for the Institute for Citizenship
  • Postal Voting survey, conducted face-to-face, in home on 19-24 April
  •   Campaign Analysis surveys for Robert Worcester and Roger Mortimore's book Explaining Labour's Second Landslide
  • Campaign Survey 1: Manifestos and Religion, conducted face-to-face, in home on 17-22 May
  • Campaign Survey 2: Election Campaign Marketing and Impact , conducted face-to-face, in home on 24-30 May
  • Campaign Survey 3: Papers and Local Elections, conducted face-to-face, in home on 31 May-5 June
  • Post Election Survey: When Did You Make Up Your Mind? , conducted face-to-face, in home on 13-19 June
  • More insights about Public Sector